Carson Brooke
(copywriter)
Ads Dumb Videos Me
Problem:
White Claws are seen as trashy.
Solution:
Own being trashy, by making White Claw
the official drink of trashy victories.
White Claw: To Trashy Triumphs!
OOH’s
We’ll collaborate with luxury glassware
brand Baccarat to make... The Claw Bong.
SOCIAL
trashiest triumphs to instagram, while tagging White Claw.
Our followers will vote on their favorite.
Winning the White Claw Trashy Triumph Challenge
will be the ultimate Trashy Triumph in itself.
And they’ll have just the Claw Bong to celebrate with.
Art Director: Jack Sample