People don’t come to Long John’s
for the high quality seafood.
They come for the crispy batter.
Because our batter makes ANYTHING better.
Tinder Ads
Batter makes online dating better!
Miami Marlins Takover
For one game, batter makes the Miami Marlins better!
Limited-time battered logo!Battered Merch!
Battered Stadium Food!
Noisemakers make the sound of our crunchy batter.
A ‘Batter Cam’ puts batters on the screen... then batters them.
Animatronic Singing Fish
Batter makes music better!
What does it sing you may ask?
Batter Everything Week
Batter makes any of our food that isn’t normally battered... better!
A giant battered fish will call out your order!
Deep Battered Memes
Batter even makes “deep-fried” memes better!
Brand Manifesto:
Maddie’s Battering Process:
Made with:
Noah McKee // CBM
Ann Ganao // Strategist
Maddie Green // Art Director
Malcolm Rose // Experience Designer